Marketing Basics for Nonprofit Organizations

Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities different and how they can make the most of their digital marketing.

What makes nonprofit marketing different?
Your organization has a mission
Closely tied with fundraising.
Sometimes slower to adapt to technology
Organizations more willing to share with each other. Less competitive.

What challenges do nonprofit marketers face?
Limited budget & resources. Marketing is viewed as overhead.
Limited staff. Even large nonprofits tend to be understaffed.
Lots of different audiences. Having to appeal to all of them.
Marketers have to do most of the work themselves.
The way we think about charity is dead wrong— a TED Talk by Dan Pallotta

What are the benefits of marketing a nonprofit?
A mission that people (hopefully) like.
Volunteer help. Guidance from your board.
Easy calls to action. Donate. Volunteer. Come to an event.
Digital tool discounts (or free)!

What resources can a nonprofit marketer use?
Georgia Center for Nonprofits
Nonprofit Marketing Guide
Classy

See the full show notes here: www.greenmellenmedia.com/podcasts/nonprofit-market…

#DigitalMarketing #ABrighterWeb #NonprofitMarketing