Performance Max for Lead Generation: How to use PMAX effectively for B2C Lead Gen

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What will you learn from this video:
PMAX for B2C Lead Gen: Why We Failed & How We Fixed It 🔄

Here's a YouTube video summary with relevant emojis:

🚫 Why Performance Max Fails for B2C Lead Generation (And How We Cracked It!)

Most marketers set up PMAX for lead gen all wrong - we did too at first! Here's the journey from failure to success 📈

The Common Setup That FAILS: ❌
Bidding: Maximize Conversions
Assets: Lots of relevant content
Audience Signals: Custom segments & demographics
Tracking: ALL form submissions as conversions

The Painful Cycle: 🔄
1. You get 1-2 quality leads from search network
2. PMAX expands to display network
3. Suddenly poor-quality conversions flood in
4. Campaign performance nosedives

The REAL Problem: 💡
It's actually YOUR fault! PMAX is doing exactly what you told it to do - get form fills. But your business doesn't need random form submissions from:
Job seekers
Traffic arbitrage
Misleading pages
Bots

The Ultimate Fix: 🛠️
Implement offline conversion tracking that ONLY counts:
Marketing-qualified leads
Sales-qualified leads
Quality phone calls (with call tracking)

This teaches PMAX what truly matters to your business, not just who fills out forms!

The Catch: ⚠️
You need at least 30 qualified leads monthly from PMAX to provide enough data for optimization. This might require a budget beyond what some local services can afford.

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