The Magic Email

What is the magic email?
-It’s a way to get people’s attention in their inbox, but it’s kind of a last resort.
-I (Mickey) heard about it from Blair Enns (2Bobs podcast).
-The email is simply this: “Since I have not heard from you on this, I have to assume your priorities have changed.”

When do you use it?
-When all else has failed. This is your Hail Mary.
-After you’ve tried connecting with the person multiple times.
-For example, Mickey reached out to a person five times with no response before sending the magic email. He then got a reply 26 minutes later.

When should you NOT use it?
-Use it sparingly because the message is direct and snarky.
-Not on any relationships you don’t mind losing.
-It often gets people to respond, but not always positively.

Why do you think it works?
-Puts a bit of time pressure on. And some guilt, too.
-There must be some psychology behind what gets people to finally respond.
-“Works” is relative. A response is the main goal, though, and it works for that.

Check out the full show notes here: www.greenmellenmedia.com/podcasts/magic-email/

#Podcast #ABrighterWeb #MagicEmail #GreenMellen