I partnered with Digital Remedy in 2021 to create this introduction to their Flip product offering.
Flip allows brands and agencies to unearth what happens after someone is exposed to an OTT ad. Did they go to the website, make a purchase, visit a store, enter an email address? Flip answers all of these questions, and lets advertisers peek under the hood to see which variables are driving the lowest CPAs and the highest ROAS, all while optimizing toward what works in real time.
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