Bitesize Digital Marketing 30 - Unlocking PPC Success: The Power of Data Driven Marketing

🚀 Want to supercharge your PPC campaigns? It all starts with DATA!

PPC success isn’t just about setting up campaigns and hoping for conversions. According to Erno, data is everything—and gathering the right data at the right time can make or break your strategy.

🔑 Here’s how data-driven PPC works:
✅ Start with soft goals – Instead of optimizing for purchases right away, focus on early engagement (e.g., visiting multiple pages or adding to cart).
📊 Build a strong data foundation – Once you’ve collected enough interactions, shift your focus toward conversions.
📈 Scale strategically – Use performance insights to invest more in high-performing campaigns and platforms.

By letting data guide the process, you ensure that your campaigns aren’t built on guesswork—but on real, actionable insights.

💡 Are you using a data-first approach in your PPC strategy? Drop your thoughts below!

ABOUT OPTIMUM CLICK
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At Optimum Click, we specialize in helping businesses grow and thrive in the digital landscape. From expert PPC management to tailored digital marketing strategies, we’re committed to driving measurable results for your business.

💡 Contact us and let’s achieve your business goals together. Visit optimumclick.co.uk to learn more!

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