General Motors is in BIG Trouble

General Motors has unveiled new luxury vehicles under the Cadillac brand, the Cadillac Celestiq and the Cadillac Escalade IQ. These high-priced offerings aim to establish Cadillac as a high-end luxury name, setting up competition with Tesla while introducing a unique customization approach. However, the exorbitant price tags of these vehicles might limit their accessibility for potential buyers, hindering the company's scalability as they struggle to ramp up EV production. The introduction of a full-dashboard screen in the Cadillac Escalade IQ raises concerns about software complexity and user experience. It also puts General Motors directly in the line of sight of Tesla's Model X. This strategy represents a shift away from GM's core issues in EV production. As GM faces challenges in EV production and struggles to meet their targets, their current strategy raises questions about their long-term sustainability and market share protection. CEO Mary Barra has admitted these difficulties however GM's current approach could be seen as risky, especially as GM continues to add more fuel to the fire. #Tesla #ElonMusk #GeneralMotors

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