The 10-Step Audit Process โ๏ธ
1๏ธโฃ Conversion Tracking Verification โ
Prevent double tracking (can inflate ROAS by 100%!) ๐ซ
Use native tracking instead of GA4 (captures 20% more conversions) ๐
Keep UTM parameters consistent across campaigns ๐ท๏ธ
2๏ธโฃ Content Suitability Settings ๐ก๏ธ
Disable app placements, live streams, and parked domains
Can improve ad spend efficiency by 5-10%! ๐ธ
3๏ธโฃ Campaign Structure Review ๐๏ธ
Separate brand from non-brand campaigns
PMAX needs 30+ conversions to work properly ๐
Exclude blogs, FAQs, and poor-performing pages
Turn off auto-apply recommendations! โ ๏ธ
4๏ธโฃ Keywords & Ad Groups ๐ค
Organize by product categories (avoid generic "Ad group 1")
Regularly review search terms for negatives ๐
Keep ad groups tight (โค20 keywords per group)
5๏ธโฃ Audience Data Analysis ๐ฅ
Upload customer lists and create segments
Target cart abandoners and high-intent visitors
Verify audiences are actually populated and used correctly
6๏ธโฃ Performance Trend Analysis ๐
Analyze 90 days (not 30) due to attribution delay
Compare to previous 90 days AND same period last year
Attribution can cause 10-20% difference in reported numbers!
7๏ธโฃ Product-Level Performance ๐ฆ
Ensure spend goes to converting products
Test "never tried" products that Google's algorithm ignores
8๏ธโฃ Bidding Optimization ๐ฐ
Need 30+ conversions/month for effective automated bidding
Use Portfolio Bid Strategies for target CPA to limit costs
9๏ธโฃ Landing Page Analysis ๐ฅ๏ธ
Match landing pages to ad groups and offers
Optimize for mobile and page speed
20% landing page improvement = 20% campaign improvement!
๐ Change History Review ๐
Watch for frequent strategy/goal changes (red flag)
Look for diverse optimizations, not just budget tweaks
Bottom Line ๐
Almost every account has ~20% inefficiency! A proper audit can help you either spend 20% less for the same results or generate 20% more sales with the same budget. Better tracking + data = improved insights long-term! ๐โจ
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๐ Transform your PPC Campaigns to the next level with our smart data-driven marketing agency!
Claim Your Free PPC Ad X-Ray! See more: Free PPC Audit - no one will give you the in-depth audit that we will, that's 110% guaranteed:
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Ready to drive more calls, leads, sales, higher ROI and lower CPA? Ready to maximise every online sales opportunity? Then it's time to use Optimum Click, the data-driven marketing agency:
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Discover what makes Optimum Click different:
optimumclick.co.uk/
Who are we?
Performance Marketing Manchester - UK, USA & the world
How do we typically boost sales by an average of 20% and improve performance by at least 10%?
Two reasons.
Data and process. No guesswork. No opinion. No doubts. Just expert data analysis, account insight and campaign optimisation that drives outstanding digital marketing performance.
Our 'if you can't join them, beat them' story
Hi, I'm Erno Horvath, the owner of Optimum Click - a leading UK PPC and data-driven marketing agency.
We exist because we have to. Because when I needed top quality Google Ads and PPC campaigns, every agency I tried lacked the quality, commitment and care to get the results I wanted.
So I started my own in 2016.
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๐ - LinkedIn - Optimum Click: www.linkedin.com/company/optimum-click/
๐ - LinkedIn - Erno Horvath: www.linkedin.com/in/erno-horvath/
Optimum Click
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