How Ego Destroyed Lunchables

Lunchables were the coolest kids' lunch for over 30 years... but suddenly, they’re in trouble.

How did a plastic tray of crackers, cheese “product,” and a chocolate treat become a $2 billion sensation? And more importantly… how did it all go wrong?

The hype about Lunchables in the 90s and 2000s was insane, every kid wanted them, every parent bought them. But since their roll-out into school cafeterias across the United States - Lunchables are facing more controversy than ever before.

What happened? And why do they kind of deserve it?

0:00 - The Downfall of Lunchables
1:50 - What are Lunchables?
3:52 - The Invention of Lunchables
6:59 - An Instant Success Story
10:05 - Parents Loved Lunchables Too
11:55 - What is in a Lunchable?
13:59 - So...Are they healthy?
16:04 - Millenial Parents
17:46 - Lunchables Enter Schools
20:20 - Their "penetration machine"
23:05 - Lunchables x Lead
27:43 - Lunchly