Fixing Remarketing Campaigns in Google Ads

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Who are we?
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How do we typically boost sales by an average of 20% and improve performance by at least 10%?

Two reasons.
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Our 'if you can't join them, beat them' story
Hi, I'm Erno Horvath, the owner of Optimum Click - a leading UK PPC and data-driven marketing agency.
We exist because we have to. Because when I needed top quality Google Ads and PPC campaigns, every agency I tried lacked the quality, commitment and care to get the results I wanted.

So I started my own in 2016.
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What will you learn from this video:
Running a Google Ads Retargeting Campaign? Don’t Overlook This Setting!

I’ve seen it too often, accounts wasting retargeting budgets on cold audiences. Here’s what you need to check:

If Optimized Targeting is enabled, your ads might be reaching people who’ve never interacted with your brand. That means your retargeting message isn’t hitting the right audience and your budget’s being wasted.

Take this example: nearly £1,500 went to cold audiences, while only £6 was spent on actual retargeting.

Even agencies sometimes miss this one.

Here’s the fix: Head to your ad group settings and uncheck Optimized Targeting for your retargeting campaigns. (Also remove it from your Auto Applied recommendations!)

Simple as that—and your budget will go back to reaching your real audience.

#GoogleAds #PPC #Retargeting