Did the Economic Blackout Boycott Work? | Breaking Down the Impact

On Friday, Feb. 28 consumers were encouraged to hold onto their money and avoid shopping at major retailers like Amazon and Target in a show of economic solidarity—because no diversity means no dollars. But did the boycott work?

Joining the discussion are Daniel Laurent, CEO of Black Dollar, and Imari Paris Jeffries, President & CEO of Embrace Boston, to analyze the impact, effectiveness, and future of economic boycotts.

📊 Key Topics Covered:

Amazon’s reported 1% increase in sales—what does it really mean?
The importance of long-term, sustained boycotts over one-day protests
How social media plays a role in organizing and undermining movements
Supporting Black-owned businesses and economic empowerment
The historical lessons from Montgomery Bus Boycott and sit-ins
🔥 Is boycotting enough to create lasting change? How can these movements be more effective? Drop your thoughts in the comments!

00:00 Did the boycott work?
2:14 Being ‘on code’
4:35 Building momentum
7:25 What about Black-owned businesses on Amazon?
10:16 What’s next?


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